Activating parents with Cumbre Kids

Beyond awareness | Authentic | Multi-channel

What we do

Brands are trying to reach families in meaningful ways. You’ve run Meta campaigns, probably bought podcast ads, and worked with parent influencers. You’re looking for something new and authentic to stand out.

We design campaigns that make a difference in families’ lives - then make it easy for parents to activate around the brand.

These campaigns work seamlessly with content that parents expect from us, and leverage the trust built through hundreds of episodes produced for families.

Our approach

Three simple steps:

  • Give parents something valuable (free media they love + activities for their families)

  • Amplify with social to dramatically expand reach

  • Make it easy for parents to “take the next step” with the brand

Case study

Spring 2026 limited series.

4 podcast episodes + 13 Instagram posts.

  • 50,000 long-form episode listens

  • 1.4M Instagram views

  • 20,000 Instagram interactions (2,100 shares + 2,800 saves)

  • 3,000 comments to receive links

Get in touch

Robert Carpenter
CEO and cofounder
robert@cumbremedia.com

About Cumbre Kids

Cumbre Kids is a global leader in educational podcasts for families. Our multilingual programs are followed by more than 300,000 families. We’re trusted by collaborators like PBS Nature, NASA, the American Museum of Natural History, Texas A&M University and Seattle Children’s Hospital.

2026 Webby Honoree alongside PBS Nature.

2025 Breakout Podcast of the Year by the Latin Podcast Awards.